eyebobs makes the top-quality eclectic eyewear for boldly authentic consumers. We like to think their eyeglasses are designed especially for the badasses out there — folks who are looking, quite literally, for color, shape, and quality to match their unique selves. The eyewear brand has been in the game since 2001 and continues to present the world with totally awesome and out-of-the-box eyewear options.
eyebobs reached out to us as they prepared to launch their artistic new line of limited edition eyeglasses: Lake & Harriet. They were looking to gain traction and present the brand in a big way with the rollout of this big news. It was important to them to distinguish this new venture from previous projects and plan a launch that would set the product line up for long term success.
Our efforts were a huge success. Symbiotic worked with the eyebobs team to create a strategy specific to their vision for this launch. We crafted a stellar press release to ensure their story was told with the zest and purpose it required. We networked to amplify the Lake & Harriet story at this important moment. Our press release reached over 7 million viewers. News of the eyebobs launch was featured on media outlet Bezinga. 50% of the limited edition Lake & Harriet line was sold out the day of the launch, and we were ecstatic to be part of the team making it happen. eyebobs glasses have been featured on The Wendy Williams Show, Vision Monday, CNN Underscored, Yahoo Finance, The Current AR, Valet Mag, Home Business Magazine, KARE 11 Minneapolis, and more!
Pakt makes refined gear for the modern mobile lifestyle. They exist to make products that enhance your experiences, wherever they may take you. Their mission is to create unique, reﬁned, and responsibly-sourced products for our growing community of travelers. Collaboration is baked into our brand, and we try to work with other like-minded brands, creators, and our awesome community as often as possible.
As conscious travelers themselves, they strive to design and produce high quality products without compromising the health of our fellow humans or the earth.
Pakt's goal was to be seen as the sustainable gifting option for nomads and travelers alike. Symbiotic worked with Pakt closely to create awareness across holiday gift guides during our holiday, project based engagement.
Our team was able to earn organic press for Pakt, by creating a specific holiday strategy based around minimalism and sustainability trends. Pakt's PR campaign garnered over 100 billion impressions, in just 3 months! Some of our most notable press for Pakt was featured in Fortune, Huffington Post, Golf, Travel + Leisure, The Points Guy, The Hollywood Reporter, Home Business Magazine, and much more.
Humble has created the best natural deodorant on the market. With just four real ingredients, this simple formula is finally changing the game when it comes to hygienic products that are really good for you. And they offer vegan and sensitive options that don’t have baking soda, upping the game on the natural body care scene. We love that Humble is totally authentic. Their products are real and they’re true to their values — they prioritize donations to charity: water and Together We Rise along with the ever-popular 1% for the Planet. They’re one of the best companies we’ve ever worked with, and we’re so proud to be a part of their team.
Humble sought us out when they were looking to create more awareness about their brand and really get at the front of the mainstream conversation about natural deodorant. They knew how many “natural” companies out there weren’t actually fulfilling the vision. They created a product that provides a solution for so many natural deodorant seekers, and they were ready for people to know about it! Our collaboration was symbiotic from the start.
We’re proud to have facilitated Humble’s features in fantastic media channels including Well+Good, Forbes, SPY, Scary Mommy, Best Products, PopSugar, Daily Mom, Yahoo Lifestyle, MSN, Better Homes & Gardens, Yahoo Finance, PureWow, Posh Beauty Blog, TrendHunter, Tijen the Vegan, and more! To date, the total reach for Humble is just shy of 1.45 billion impressions and growing! Every connection enhances their brand awareness and brings more customers to humblebrands.com.
Mayorga Organics is a sustainable, D2C direct trade coffee company. They aim to support socioeconomic equity in Central America by producing authentic and high-quality coffee. We love that Mayorga Organics keeps humans at the heart of what they do. They put their employees first, especially prioritizing the well-being of the coffee farm teams and roasters. Mayorga Organics is a beautifully authentic company making moves to bring awareness to global trade impacts in Central America.
Mayorga Organics has kept this thoughtful purpose as their guide for over 20 years. Over the past 10 years, they found themselves coming up against too many coffee companies that were taking advantage of coffee trends. So much of their competition was missing the mark when it came to ethics and sustainability. Meanwhile, Mayorga Organics was making truly meaningful choices, but people didn’t know who they were. Their name and story just weren’t out there. Mayorga Organics wanted to be a known brand for cafes, shops, and people who were looking for a truly sustainable and ethical coffee company.
Symbiotic Public Relations created a tailored plan built to Mayorga Organics’ specific demographic, hardworking people who care about delicious coffee and the value of a day’s work. Through our public relations campaign, they have received over one million impressions to date from features in Forbes, C-Store Decisions, Famadillo, Baked Brew Beautiful, Tijen The Vegan, Medium, Thrive Global, and more!
Obvi creates delicious collagen protein shakes that don’t sacrifice taste. Their products serve as supplements to keep the rest of us feeling youthful, energized, and happy all at the same time. We love that Obvi’s team is actually an amazing group of die-hard fans who stand behind the products they create. This brand offers a zesty, true-to-life supplement that will knock the old stuffy protein powders and collagen supplements to the curve, just wait.
When we started working with Obvi, they were a new product just getting introduced to the market. They wanted to create brand awareness to let folks know they’re here to help anyone and everyone make better health choices. They were hoping to get as much press as possible. We knew there’d be some hurdles since, as a health supplement, Obvi doesn’t have to be FDA approved to do what they do. But we were excited to support this awesome team making wellness more accessible with their shakes.
We positioned Obvi’s story in front of their target audience of health-conscious customers looking for more opportunities to enhance their well-being by highlighting the knowledge and skill behind the creation of this innovative supplement. We positioned Ronak Shah, a primary voice for Obvi’s brand, for a featured interview in media sources like Forbes, Authority Magazine, Medium, Thrive Global, and more! We’re excited for all that’s to come for Obvi! To date, their PR campaign has reached over 500,643,235 impressions.
Get Mr. creates high-quality, naturally formulated skincare products like The Daily, a 3-in-1 moisturizer, age defense, and SPF 30 face lotion for men. A mother-daughter duo, Dr. Beth Goldstein and Elianna Goldstein were inspired by the rising frequency of skin cancer among loved ones and dermatological patients. They applied their clinical knowledge and passion to educate men about skin health and increase their access to quality skincare products so they have what they need to keep their skin healthy for life.
Get Mr. was eager to reach a wider audience, to inform readers about skincare and skin health, and to introduce them to this amazing new product. Because they knew that if more people understood the importance and value of skin health and Get Mr. products, they’d be moving in the right direction. Symbiotic launched an education and awareness campaign with these goals in mind.
We positioned Get Mr.'s awesome product & Dr. Goldstein's expertise in front of many publications, focusing our efforts on audiences interested in skin health and beauty. We emphasized the educational side of Get Mr.’s business with a nod to their holistic values and garnered them over 5 billion UVPM in readers. Get Mr. was featured in Bustle, Forbes, The Expedition, Mashed, Health, Glamour UK, Insider, Buzzfeed, and more! A serious Symbiotic success for Get Mr.